can effectively
help introduce
any new
product or service

VIVA means “Cheers!” in Spanish and Portuguese.
Cheers to you for visiting our website!

VIVA GLOBAL MARKETING, LLC (formerly Vanguard Marketing Strategies) has, since 1995, specialized in developing strategies aimed at delivering sales results in business-to-business marketing. We have more than 25 years of expertise in the fresh food industry – both retail and foodservice – but can effectively help introduce any new product or service.

Our market niche and competitive edge stems from the fact that although many advertising and publicity firms can effectively build awareness, few have the knowledge or resources to actually implement ROI (return-on-investment) strategies. Our focus is getting the customer (the retailers) to directly support client programs and products. We can provide full marketing assistance, but can also work symbiotically with clients’ agencies to provide specific services as required.